2min chapter

The Next Big Idea cover image

BIG DATA: Cracking the Codes of Love, Happiness and Success

The Next Big Idea

CHAPTER

Are You Attracted to People With Your Initials?

People are 14% more likely to match with someone who shares their initials, according to a new study. The research was conducted by the online dating site OkCupid. It's one possible interpretation of success that people have leaning into their own nirtinessar shaving their headsror purple hair and funky glasses.

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