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3min chapter
Decoder: How Donald Trump and Elon Musk Killed Twitter, with Marty Baron and Zoe Schiffer
Pivot
The User-Driven Evolution of Twitter
This chapter explores Twitter's internal dynamics and its disconnection from users, as it highlights how influential features like hashtags and retweets originated from user innovation. It also examines the company's initial resistance to embrace these innovations and the implications of its governance model.
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