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MARKETING SEM ERROS EM 2025 COM DENER LIPPERT | PAPO DE GESTÃO
G4 Podcasts: Gestão e Alta Performance
Métricas e Estratégias de Gestão Empresarial Eficientes
Este capítulo explora a importância de métricas e indicadores claros na gestão de empresas, com foco no ROIC como guia estratégico. Também discute a mensuração do retorno sobre investimentos em marketing e a relação entre LTV e CAC, além de ressaltar a relevância de leads qualificados na eficiência do processo de vendas.
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