The Future of eCommerce by CNN Director of Product
The Product Podcast
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Brand Loyalty Across Generations
63% of e-commerce searches actually start on Amazon today. Only 22% of those searches include a brand name. We're no longer living in the age of malls where people can go to the store and check out specifically forever 21 or specifically, you know, spinach. So we as commerce product managers really need to develop a strong data management strategy that will allow us to bring brands to users.
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