Is It Rocket Science?

Apple is investing billions of a year into new stuff. It shows you how expensive that is to maintain that it's not rocket science. We are now almost like in the pre smartphone era of mobile phones and software development for mobile. The entry level is fairly low. You can have a university graduate coming to for an interview with a few apps that he already has developed from his laptop. So many marketplaces, so many apps and your Bob the maintenance guy has the phone in his pocket. If he doesn't want it on his phone, it's absolutely affordable to buy him a phone. That's really the analogy with the AR. But to get there, you do need some heavy weights of