A Strategic Partnership – Medical Strategy and Medical Communications Part 2
Elevate Medical Affairs Podcast Channel
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Medical Communication Strategy - What's Your Background?
Medical communications and medical strategy need to be aligned from the beginning to the end till it is executed, says Simon. Medical communication has an external facing value in terms of providing the narrative around the specific asset but also has the opportunity to really help sort of the internal focus and cross-functionally to work together. Reno: "I think one of the most important ways to communicate, or sorry, to execute on the study is exactly communication"
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