Sage provides tools and insights that can help you wear each hat with confidence and ease. It streamline financial management so you can focus on what matters most to your business. I'd like to walk through an example, if we can, of a company that went from unaligned to better aligned. Dow Corning floundered for a few years but eventually it realigned its sales approach and strategy.
Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your ideas effectively. You have to hire carefully and use smart incentives to guide sales behavior.