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The 48 Laws of Power, Law 3, Conceal Your Intentions
During the War of the Spanish Succession in 1711, the Duke of Marlborough wanted to destroy a key French fort. But he knew that if he destroyed it, the French would realize what he wanted to advance down that road. Use this tactic in the following manner: hide your intentions not by closing up, with the risk of appearing secretive and making people suspicious,. but by talking endlessly about your desires and goals, just not Your real ones. The 48 Laws of Power, Law 21, player sucker to catch a sucker seem dumber than your mark.