Dealers vs. Change: The Truth About VW, Scout, and the EV Road Ahead — From an Insider | Fred Emich IV, Partner at Emich Automotive
Car Dealership Guy Podcast
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Sponsor message for LotLynx and LotGPT, highlighting AI tools for dealers to merchandise and sell inventory.
Today I’m joined by Fred Emich IV, Partner at Emich Automotive.
We cover how Emich Automotive became the #1 EV retailer for Kia, the challenges Fred’s faced as Chairman of VW’s National Dealer Council, and the evolving threat Scout poses to VW dealers — plus much more.
This episode is brought to you by:
1. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. It pulls from your live inventory, CRM, and Google Analytics to give VIN-specific recommendations, helping dealers price vehicles accurately, spot wasted spend, and uncover the hottest opportunities — all in seconds. LotGPT is free for dealers, but invite-only. Join the waitlist now @ Lotlinx.com/LotGPT
2. CDK Global - Managing inventory doesn’t have to be a grind. Backed by over 50 years of CDK know-how and powered by next-gen AI tools, you’ll price with confidence, merchandise like a pro, and move cars off the lot faster — all while boosting your bottom line. Learn more about the CDK Vehicle Inventory Suite @ https://www.cdkglobal.com/cdk-vehicle-inventory-suite
3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com to learn more.
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Topics:
00:37 How did racing shape Fred's career?
02:51 Entering the family car business how?
05:40 Biggest triumph and challenge in auto?
09:57 Strategy for dominating the EV market?
17:34 Future vision for Volkswagen leadership?
20:39 Key industry challenge with Volkswagen?
22:26 Direct-to-consumer: threat or opportunity?
24:28 How has Tesla impacted the industry?
35:30 How does community shape future vision?
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