How to Master Product-Led Growth Strategy in B2B by Gainsight PX CTO & Founder
The Product Podcast
00:00
How to Optimize Your Trial Experience
The business pi we are trying to optimize is customer acquisition cost. It's basically the amount the company spends on acquiring new customers. And this should be on north star as a legging indicator when you're trying to optimize through a trial experience. Heresthe several tactics o es to optimize your trial experience. Wou can see how a classing, for example, is really optimizing the sign up. You should treat that as an active campaign,. And the goal is to reduce friction.
Transcript
Play full episode
