I'll die on the hill that says metrics are an empty process in regards to ultimately developing and designing the type of outcome that a company really totally desires. Money is a byproduct of good service and service is ultimately servant leadership. As a sales rep, you're not here to sell your product and make a ton of money. Again, buy products. But at the same time, the things that are really monetarily valuable for me are the relationships that I have. And then the idea that I can also call another thousand, I want to help with that person. That's where real value is ultimately.

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