In January 2022, a year ago from today, you had 1800 subscribers. In the last 30 days, you've added what you say 1700 and something basically the same amount,. Almost exactly the same amount. That's a big change. Well, I did get new teeth at my porcelain veneers, like at my first front for teeth. So maybe people started seeing me in the content. They're like, that dude is super handsome. I'm going to sign up for his newsletter. It has to be going to first principles, the content has to be good. And people have to want to actually regularly open it and engage with the email. Like that's what it starts

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