4min chapter

Speaking of Psychology cover image

The psychology of political messaging, with Drew Westen, PhD

Speaking of Psychology

CHAPTER

Are You Pro Life or Pro Choice?

There's been a lot of discussion of how increasingly polarized our political landscape has become. Does that affect the way people respond to political messaging? I'm wondering if it's possible these days for a democratic politician to connect emotionally with a republican voter, or vice versa,. Or do people just tune out whatever comes from the other side?

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