2min chapter

My First Million cover image

Lunch With A Billionaire, Fierce Nerds, And D2C IQ Tests

My First Million

CHAPTER

Is It's Smart, but Not Genius?

I think you could basically take the same playbook that everybody's using for DTC brands, right? We were just joking about banner ads, but yes, banner ads, Facebook ads, tabula ads, everywhere. I feel like somebody could create a funnel that will get you in. It's not really economics driven. It's just work backwards from what's an ad that I think would work. And I think an ad that's like only geniuses can solve this puzzle.

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