Pete: Can you give us an example or two of con ion and some associate behaviors that flow from em oh, you bet. Here's some real good work that was done by one of our clients. They did some work with our team to go through this convictions to behavior's exercise. And this organization is in the financial services industry,. Their convictions are integrity, creativity, family and fun. We intentionally create space to brain storm solutions without judgment. The next is we never stop asking ourselves how we can improve. Finally, successful processes between departments spark creative ideas across the company.

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