How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole
Uncensored CMO
00:00
Building Trust in NFL Marketing
This chapter emphasizes the significance of strong, trusting relationships between agencies and clients, advocating for transparency and open communication. It explores how showcasing the personal lives of NFL players enhances brand identity and fosters deeper connections with fans, while also discussing the creative strategies behind engaging narratives for the NFL season. The narrative underscores the inclusive nature of football, celebrating its diverse community and the universal joy it brings to fans worldwide.
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