The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is There a Community in B2B Marketing?

Community is one of the, I would say like top two or three trends in B2B marketing that people are talking about now with along with product-led growth and other stuff. The hard part is people don't like to take that approach because it becomes hard to measure. One example of a company that I just happen to be working with, but they're doing this now is a company called Goldcast. It's more like they're trying to become the number one resource for event marketers.

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