3min chapter

Product Marketing Life cover image

The role of storytelling in product marketing | Danny Peavey, Story Sells

Product Marketing Life

CHAPTER

Would You Choose a Product or a Brand?

Danny Cevallos: I find in most website projects, the top third of the homepage ends up taking up like anywhere from 40 to 80% of the work just to get that refined and make sure everybody's happy with it. Once it's published, there's probably going to be at least two or three changes based on customer feedback and how things actually play on the real world. So yeah, a lot of memories of focusing on that part of the site for sure. And I would definitely encourage anybody who's again, looking to get into their first product marketing role, or even just looking for a change. Like don't count out the smaller, what might feel like a more niche

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