
The Chinese Toy Company Defying the Trade War
Big Take
00:00
Resilience and Global Strategies of Chinese Toy Companies
This chapter examines how a Chinese toy company navigates challenges like tariffs and market shifts while maintaining consumer demand. It highlights the strategic marketing techniques employed by brands such as PopMart and Miniso to appeal to a global market and reshape perceptions of Chinese goods.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.