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Do You Want to Earn $10 Once or Earn $1 10 Times?
A lot of it has to do with less, I think, turning to the consumer and saying, oh, you've got to buy things locally. A majority of my effort in this area has been spent telling businesses how they can participate with their communities rather than extracting value from their communities. Courtney: My workplace at least is starting to kind of devalue the creative process and prioritize like optimization for things which AI is better at.