27. How does Google balance creativity and technology?
Future Proof
00:00
Is a Machine Going to Replace Creativity?
Cora is a technology company that works with ad agencies. They say they don't see themselves as competing with creative agencies. Instead, their aim is to empower creatives by giving them access to more data and insights. The firm says it has been very consistent in saying we could never do what the creatives do in the same way.
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