Why Is Marshall McLuhan Important? Tom Wolfe on Media, Advertising, Technology (1999)
The Massage: Presented by The McLuhan Institute
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The Age of Civilization Has Ended
In 19 55, when television had only recently come into widespread use and the micro ship had not even been invented at this point, computers were enormous machines. He was already writing about the extraordinary network of radio and television communication which already linkes, link us all in a sort of etherized human consciousness. The age of civilization has ended, he underlined, that to italicize and of one civilization is beginning now. That unbroken membrane, this universal nervous system, he called the noo sphere in o o with the umlaut overit, and then sphere, no sphere. And of course, that noo sphere was precisely marshal mc luan's seamless web of experience
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