Inside the Strategy Room cover image

155. Deciphering the economy’s mixed signals

Inside the Strategy Room

CHAPTER

Resilience in the Face of a Crisis

Sally Kohn: What does resilience actually mean in this context and how does that company get from where they are now to being truly resilient? She says the past, you know, before crisis, incredibly poor predict of the future. And so what we saw is that companies that made bold moves early on in the financial crisis, really outperformed their peers," she says. "We see companies move fast to reduce costs"

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