How Do You Get There?

Peter: I think you need to actively think about it and force it into, like, a very specific situation. Like if you're a founder trying to learn how to do sales, figure out one sales question that is really uncomfortable for you and do it 10 times. Peter: Once you've got that mastered, you can start or even not necessarily master, but you feel a little bit comfortable. And then you can combine them in the same conversation. It's going to be natural, but it's going to take time.

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