Jay Parini: How do you bring something to the customer that is along that vein and then create a knowledge base. He says if you're solely dependent on the one to one relationship with the CSM, I think you know, everything's at risk. Parini: It's time to move past the status quo and go one to many. We call it scaled customer success and it starts with community.
This week, Jeff takes a quick look at the increasing need to build relationships, and the need to do it at scale.
Why scale a relationship? The changing dynamic of the stakeholders themselves as well as the need to move away from a single point of contact are all factors. Take a listen to a variety of ways Jeff suggests to not only scale your relationships, but do it in a way that builds value beyond the current relationship building processes.
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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
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*This podcast is sponsored by Higher Logic Vanilla.