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The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

The Retail Pilot

CHAPTER

AI and the Future of Omni-Channel Shopping

This chapter examines how AI transforms the omni-channel shopping experience by enhancing customer interactions with retailers through advanced technology. It highlights the shift towards conversational search interfaces, the challenges retailers face in meeting consumer expectations, and the evolving dynamics of brand strategies.

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