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How to Avoid Competition at All Costs
Our thesis is to avoid competition at all costs, which is why we have a possum gifts and dolphin lover gifts. We would eat almost any volume in those realms, given low difficulty. As we built the site, we learned that if it was very specific, like dolphin lovers, or if it had a number in it with for an age, like 13 year old boys, six year old girls, the conversion rates were just insane.