Inside The LA Times's podcast strategy
The Business of Content with Simon Owens
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Are You Selling Programmatic Ads in House?
The vast majority of ads that live in eletons and elytom studio sby casts, are a producer red ads. So we have remember, the team ho reads those ads its voice. And so that allows us to charge a slightly more premium c p m than am,. if they were just random, a voice reads, am. But yet, the programmatic allows for additional shows, iea, there's, there's those certain platforms.
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