Shifting Tides in the Media Business with Axios’s Sara Fischer
People vs Algorithms
Navigating the Challenges of Building a Successful Ad Model in Digital Media
Exploring the complexities of establishing an efficient ad model for premium performance ads online, focusing on how intent influences ad effectiveness across platforms like Google, Facebook, and Reddit. The chapter also touches on the hurdles smaller advertisers encounter in gaining ROI on platforms such as Reddit, drawing parallels to Snap's advertising challenges.
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