How to Organize Data Teams to Be Effective for an Organization

If you want to be successful, go understand how the business working. That's what I call business literacy. This is one of the most frequent disconnects I see and often what happens is the marketing side just ends up trying to put together its own data without the technical skills to do so. And if you don't learn that, then you're literally, I would say you're running around like a chicken with their heads cut off.