Building At The Edges cover image

Turning Listeners into Tastemakers - David Greenstein

Building At The Edges

CHAPTER

The Tension Between Reach and Modernization in Sound

sound famously started with like 25 editions at point one, it was fixed. I wanted to kind of build this community around music, which is something that's still at the core of sound. And so we started to experiment with open editions and open editions were super powerful because now you could accept everyone at the floodgates. But what if they weren't there in the first day or week? I mean, that to me was a fundamental problem - treating music like TikTok videos where you have to get all these mints in this short time period. We can mint the open additions or sort of in the meta right now. It's a step in the right direction in terms of creating this

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