#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment
The Internet Marketing Podcast
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Evolution of Privacy Regulations in Tech and Marketing
The chapter delves into the recent privacy regulations introduced by major tech companies like Google, Facebook, and Apple, with a focus on Google Chrome's privacy-first approach and Apple's privacy rules in iOS 14. It discusses the impact of GDPR and California's privacy regulations on marketers. The conversation highlights the shift towards first-party data, Customer Data Platforms, and the importance of marketers adapting to a privacy-first future.
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