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Ep 480 Exit Story: The $80M Deception—How Kevin Wagstaff Walked Away and Won

Built to Sell Radio

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Navigating Valuation and Growth Decisions

This chapter explores the selling strategies and customer engagement techniques of a startup, emphasizing a product-led approach to enhance customer interaction. It reflects on a critical moment of considering a significant acquisition offer while weighing future growth potential, amidst the challenges of market fluctuations and customer churn. The discussion highlights the courage involved in maintaining brand integrity over immediate financial gain and the strategic evaluations made during the investment process.

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