How to Boost Your Sales Team's Competitive Win Rate

There is often a gold mine of information sitting in your c or m, it's untapped by folks most often. So at the moment that someone askes you 'od actually take on c i go find out the current state o your competitive win rate. A couple of percentage points against the competitor that's coming up in 90 % of your deals is going to have a massive impact on your revenue at the end of the year.