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18min chapter
S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)
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Evolution and Complexity of Fulfil's ERP System
Discussion on Fulfil's ERP system development, internal feature building, integration with various sales channels like TikTok shop, and competition with NetSuite. The chapter focuses on the challenges and benefits of ERP system implementations for D2C brands, emphasizing tailored designs and efficient integration. It also explores the hands-on approach of the team, rapid response to customer needs, and adaptation to market signals, including providing curbside pickup during the COVID-19 pandemic.
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