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Never Stop Improving: Lowe’s Marvin Ellison

Wisdom From The Top with Guy Raz

CHAPTER

Strategies for Revenue Growth and Customer Loyalty at a Retail Company

The chapter delves into strategic decisions aimed at increasing revenue per customer, optimizing product placement, and enhancing customer experience at a retail company. It discusses initiatives such as repositioning products, expanding the product range, and improving relationships with brands. Additionally, the chapter explores challenges faced by the CEO and the importance of authenticity in leadership roles.

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