Rosalie Eretola has brand deals with a number of fashion outlets from fashion over to she in to pretty little thing. Creators can't receive money directly from TikTok unless they're over the age of 18. But some brands are eager to capitalize on their fame and reach their followers. These influencers are making teens of thousands of dollars in some cases, hundreds of thousands of dollar a month because their following is so big. It's part of the encouragement that Rosalie gets from her parents, the money that she makes from this.
Bloomberg Investigative reporter Olivia Carville has spent months delving into TikTok, the hugely popular video social network. In November, she joined the podcast to talk about children who have died copying dangerous video challenges of the kind that can be seen on the app. Today, Olivia is back to talk about her latest story about TikTok for Bloomberg Businessweek.
It follows the life of a 16-year-old girl from Florida whose provocative videos have won her millions of followers–and many detractors who say TikTok shouldn’t allow this kind of content from minors on the platform.
Learn more about this story here: https://bloom.bg/3Ph6mJz
Listen to the first conversation with Olivia about TikTok’s problem moderating the dangerous challenges HERE.
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK
Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.
See omnystudio.com/listener for privacy information.