The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

275.The Illusion of Choice with Richard Shotton

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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How to Find Hidden Gem Research Stories

"I'm a big fan of starting with popular books. So you read through a popular book, you'll get half dozen ideas and then go to the footnotes," he says. "Often it will send you off with different nuances, other satellite experiments that might be relevant"

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