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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
Do You Have a Generation Effect?
The ad is like a razor-sharp incision of a bunch of different memes, says Rory Southern. The idea that you can get across a slightly unflattering or not very nice message with a dash of humor is brilliant, he adds. Can you ask questions to trigger the generation effect as well? Yes, I think it's Allewalia study, which shows if you pose a statement as a question, you tend to boost credibility and believability.
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