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22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

HUNGRY.

CHAPTER

The Intersection of Status, Branding, and Society

This chapter explores the complexities of branding in a social media landscape, with a focus on a unique marketing strategy blending alcohol-free beer and protein cereal. It delves into the influence of societal status on belief adoption, highlighting the importance of elevating individuals' status in persuasion tactics. The discussion extends to the dynamics of famous restaurants, the impact of social media on trends, and the positioning of brands to challenge stereotypes and enhance status.

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