Emphasizing Smaller, More Intimate Connections for Community Building

Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights.   Amber Figlow is a Content Strategist, Creator, and Speaker, and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert.   Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing.   ------------------------- In today's episode, we cover the following:

• Why the TikTok data corruption is a weak argument
• Suggestions to small business owners who are feeling nervous about the potential ban
• How Ashli's helping clients through this
• What is content repurposing, and how to do it for each platform
• Why you need to stop being precious about your content
• Why you don't want to go viral
• How losing TikTok is terrible for Facebook
• The bike-face phenomenon and how women are coming together on TikTok
• Predictions: will TikTok actually go away?
• Social media predictions

  -----------------------   RESOURCES:

• Episode 145. How to Repurpose Content with Amber Figlow
• Episode 121. Let's Thread with Ashlie Pollard
• Episode 108. Social Content 'icks' with Amber Figlow A Creative Co.
• Episode 085. Life According to Business According to Business Consultant Ashli Pollard

  ----------------------- Guest info: To learn more about Amber and her fantastic insights, follow her on Instagram, YouTube, and TikTok @AmberFiglow, or visit her website AmberFiglow.com. Don't miss out on her FREE Airtable Content Planner! Download it here ;)   To learn more about Ashli's fantastic marketing insights, you can follow her on TikTok @ashli_p, visit her website ashlipollard.com, her consulting team on Instagram @teamapconsulting and their website, teamap.consulting, and visit Dial Zero on Instagram @DialZeroMarketing and their website at dialzeromarketing.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

  ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard