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Reducing customer churn - Andrew Michael on The Product Experience

The Product Experience

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What Are Your Top 3 Takeaways for B2B?

When you're consumer focused, you're not necessarily going through a sales force. So how do you make sure that you're acquiring the right customers and or how do you handle churn for consumer focus business? Yeah, I think consumer, it is a little bit more complex itself there and the research and the understanding of like what ideal customer profile means for you. There can be a lot more broad or can be a much more narrow depending on the context.

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