Liz Pelly on Spotify and the ‘Cost of the Perfect Playlist’
KQED's Forum
Spotify's Evolution: Playlists and Personalization
This chapter examines Spotify's transformation from a traditional music library to a curated, mood-based experience, highlighting the platform's focus on personalized music through user research and feedback. It also addresses the rise of ghost artists and the implications of using lower-cost music tracks, revealing challenges in authenticity within the streaming industry.
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