The NBA's New Collective Bargaining Agreement Will Allow Players to Invest in NBA and WNBA Teams

Players will be able to invest in NBA slash WNBA teams via the MVPAs selected private equity firm, an unprecedented opportunity in US sports. They can also do endorsement deals with sports betting companies with complete separation from the gambling component. It features into the idea of wealth building for players that you discussed very early in our conversation here. And maybe at some point we'll get to where you have direct-to-consumer products and all, you know, for all 28 cities,. But we're at the very early beginning of stages at and it's gonna take investments financially from both the league and from individual teams to be able to do that.