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Shopify President Harley Finkelstein | Catalyzing Entrepreneurship
Greymatter
Dropshipping - The Gateway Drug to Entrepreneurship
We had a card coming called Oberlo. Do you remember that Oberlo? And so drop shipping was like all the rage for like, I don't know, 18 months or 20 months or so. Part of what we're trying to do across whether it was years ago with dropshipping, we're today with some of the more creator stuff is make it really easy to try your hand at these things. But there's going to be a meaningful set of content creators who have incredible audiences and want to build a brand but they just aren't good at it.
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