The Problem With Your Product Demo Is It's All About Your Product

A sales consultant's primary objective is simple - increase sales. Right? That just scratches the surface - it's all about identifying critical problems and creating solutions to correct them. Nick and this week's co-host, Mike Simmons from Catalyst Sale, dive deep into the world of sales consulting, discussing when to hire a consultant, how to find the right client-consultant fit, and how to define your objectives early in the relationship.

Chris White, CEO of TechSalesAdvisors, Adam Jay, Vice President of Revenue at Oncue, and Craig Simons, Director of Marketing at Allego, join the convo to weigh in on presales consulting, creating a productive working relationship and where marketing comes into the dynamic.