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21: The Secret Language of Cult Brands

Unseen Unknown

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The Power of Language in Branding Cults

Cults use language to change people's behavior and stories as well. "We take language for granted because it's invisible and seemingly commitment-free" Cults are in a way just sending someone down a rabbit hole in person and nowadays, often online. We all love the feeling of speaking particular code language. It makes us feel special, it makes us feel elite," he says.

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