The Future of Marketing is Category Design
The Jason Stapleton Program
00:00
The Importance of Unusual Data and Problem-Solving
In this chapter, the speakers discuss the importance of looking beyond averages and analyzing unusual behavior. They share a story about a Walmart in Alaska that sells the most duct tape per store in the world, prompting the CEO and executives to investigate. The speakers emphasize the need to follow unusual data and uncover super consumers to create new categories and distribution models for solving problems.
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Transcript
