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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
AI in Marketing: Opportunities and Challenges
This chapter explores the underutilization of generative AI in marketing, contrasting its effectiveness with applications in personal support sectors. It discusses the reluctance of creative professionals to embrace AI as an enhancement rather than a replacement, emphasizing the need for a thoughtful approach in the fast-paced business environment. Additionally, the conversation reflects on the importance of customer loyalty and the significance of personalized experiences in successful marketing strategies.
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