I think people just haven't seen it as a money making industry because there was so much stigma around it, right? Like we are actually at a real inflection point where it's possible that this could be the moment. It's time. People will pay for it. We saw journaling companies, a lot of those, and that became a thing. So, and I just met somebody. He had a really good idea just, you know, for helping people with a very specific type of emotional state. And I was like, wow, that's, I really interested to see where you go with that.

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